The 33-year-old man died on Thursday afternoon (local time) when he slipped and fell from the Na Mueang 2 waterfall on the island of Koh Samui.
Lieutenant Phuvadol Viriyavarangkul of the island’s tourist police said it was the same spot where a Spanish tourist died in a fall in July.
“It took several hours to retrieve his body because the waterfall is slippery and steep,” he said.
He added that the spot was roped off and there was a sign warning tourists of the danger.
“His friend said he was trying to take a selfie and then he slipped and fell.”
Koh Samui’s palm-fringed, white-sand beaches are a magnet for both backpackers and high-end tourists.
A study published last year found 259 people around the world died attempting to take selfies between 2011 and 2017.
Researchers from the All India Institute of Medical Science who conducted the study reported about half of the 259 selfie deaths occurring in India.
Thailand is largely considered a safe destination for tourists and typically draws more than 35 million visitors each year.
But the industry took a hit in 2018 after a ferry carrying Chinese visitors in the country’s south sank, killing 47 people.
The accident highlighted lax safety rules in the tourism sector and authorities have been scrambling to restore the country’s image since.